If you do not trust the pursuit baseline or business case: choose Pursuit Value Diagnostic.
Pursuit Value Diagnostic
Establish what pursuit really costs, where value is leaking and which changes have a defensible business case.
What it is
A 4-8 week discovery and operational audit of pursuit spend, opportunity mix, qualification discipline, evidence maturity, framework coverage, win/loss learning and addressable value.
Why you need it
If the pursuit baseline is disputed, every ROI claim becomes an argument. The diagnostic creates a shared financial and operational fact base before technology, operating-model or commercial commitments are made.
What you receive
- Pursuit-cost and activity baseline.
- Renewal, contestable and priority-pursuit segmentation.
- Avoided-effort, efficiency, cashability conditions and value model.
- Qualification and evidence-maturity assessment.
- Value register with agreed measurement rules.
- Priority interventions and a 90-day action plan.
Benefit
A board-ready investment case built from your own data, not a generic market benchmark.
Build our pursuit-value baseline
If opportunity quality is unproven - or one live pursuit needs an independent test: choose Intelligence + Qualification.
Intelligence + Qualification
See winnable opportunities earlier, qualify them harder, and put any single pursuit through independent challenge before more capital is committed.
What it is
One qualification capability, engaged two ways. Continuous: monitoring of target buyers, frameworks, contracts, competitors and procurement signals, with governed qualification and evidence-gap analysis across the pipeline. Single pursuit - the Strategic Pursuit Challenge: a fixed-scope, independent test of one material live pursuit before the next gate.
Why you need it
A CRM records what the team hopes to win, and the people closest to a deal can normalise weak evidence, inherited assumptions and sunk effort. Independent, evidence-led qualification tests whether the opportunity is viable for your organisation - before optimism hardens into further cost.
What you receive
- Target-market, buyer, incumbent and competitor dossiers.
- Opportunity radar and contract-expiry signals.
- Auditable viability verdicts and gate conditions.
- Proof gaps and recommended capture actions.
- On a challenged pursuit: win and capture strategy, commercial exposures and next-gate actions.
- Monthly pursuit-value and decision report.
Benefit
Fewer weak pursuits reach full cost, and every go / no-go is explicit, evidence-backed and auditable.
Improve our intelligence and qualification
Challenge a live pursuit
If the cost of competing on live pursuits must come down: choose Pursuit Execution.
Pursuit Execution
Reduce the repeatable effort on the pursuits you choose to fight - without outsourcing the bid.
What it is
Platform-governed support through the live response phase. The pursuit runs on the platform's encoded methodology - governed workflows, evidence reuse, deterministic calculations and AI challenge - while your team owns the decisions and writes the response.
Why you need it
The largest share of pursuit cost is repeatable human effort - research, assembly, coordination, reviews and governance - and it recurs on every bid. Reducing it is the second lever in the business case: a lower cost of sale on the pursuits that continue.
What you receive
- Evidence and proof packs assembled from the platform and your own case-study base.
- Bid-management actions and workflow coordination across the response.
- AI challenge and review packs ahead of each gate.
- Clarification tracking and a source-linked audit trail.
- Approval and gate packs for accountable sign-off.
Reduce our cost of competing
If contract risk, should-cost, price-to-win or margin is unresolved: choose Commercial Position + Pricing.
Commercial Position + Pricing
Turn contract language, cost drivers and buyer leverage into a defensible price and negotiation position.
What it is
Platform analysis and expert commercial challenge covering should-cost, price-to-win options, contract exposure, dependencies, clarifications, negotiation moves and margin protections.
Why you need it
Price decisions are often made after risk allocation and delivery assumptions have already hardened. Commercial intelligence must expose the value and risk before the position is locked.
What you receive
- Should-cost baseline and sensitivity range.
- Price-to-win scenarios and competitive options.
- Contract-risk and dependency map.
- Clarification and negotiation moves.
- Margin protections and approval pack.
Benefit
Stronger price decisions, clearer risk transfer and more defensible margin trade-offs.
Strengthen our commercial position
If leadership lacks a consistent view across multiple pursuits: choose Portfolio Pursuit Intelligence.
Portfolio Pursuit Intelligence
Give leadership a common evidence, decision and value view across the pursuits that matter.
What it is
A portfolio-level application of the platform across selected accounts, categories or strategic pursuits, combining opportunity intelligence, gate decisions, evidence quality, commercial exposure, value tracking and outcome learning.
Why you need it
Pipeline value alone does not show which pursuits are defensible, where evidence is weak, how much capital is at risk or whether one outcome is improving the next.
What you receive
- Portfolio opportunity and contract-expiry radar.
- Pursuit-level viability and evidence view.
- Gate packs and exception reporting.
- Commercial exposure and value register.
- Win/loss evidence and reusable pursuit memory.
- Executive pursuit-value review.
Benefit
Better capital allocation across the portfolio and a learning system that compounds rather than resets.
Discuss portfolio pursuit intelligence