Services
Four services.
An ascending commitment.
From a single post-loss diagnostic to an embedded pursuit function — the same methodology and platform underpin every engagement.
Built by a practitioner, not a consultancy.
BidEquity was founded by Paul Fenton — twenty years of personally executing major programme pursuits across Defence, Emergency Services, Justice, and central government. The four services below are how that experience is delivered: as a forensic post-loss review, as managed pursuit infrastructure, as a methodology overlay on a live pursuit, or as an embedded pursuit office.
Engagement services
Choose your depth of involvement.
Verdict and Capture are the entry services — one a fixed-fee forensic diagnostic, one a standing monthly pursuit infrastructure. Conviction and Command are for strategic suppliers seeking methodology depth on live pursuits. The ladder runs from a single-pursuit diagnostic to an embedded pursuit function.
You've just lost a strategic bid and need an independent forensic explanation — one an internal review can't provide.
Forensic review of the entire pursuit lifecycle, scored against the authority's evaluation criteria. Not a critique of the written proposal — an assessment of the decisions and structure that determined the outcome.
- Independent scoring against evaluation criteria
- Win strategy and positioning assessment
- Governance and structural failure analysis
- Pursuit Maturity Score and prioritised actions
- Structured consultative debrief
You're a growing public sector supplier without an in-house capture function — losing pursuits to incumbents who have one.
The strategic front-end of your bid operation — sector intelligence, opportunity qualification, methodology, and AI-enabled reviews — managed at a fixed monthly cost.
- Sector intelligence and opportunity radar
- Per-pursuit bid/no-bid methodology
- Formal gate governance and recommendation
- AI-enabled coloured reviews
- Post-outcome forensic on every concluded pursuit
You have a live strategic pursuit and an existing bid team — but the stakes justify independent methodology and intelligence depth.
BidEquity's methodology and pursuit intelligence applied alongside your existing team. Win strategy, buyer intelligence, competitive positioning, and governance discipline — without replacing your function.
- Full methodology applied alongside your team
- Win strategy and competitive positioning
- Buyer and incumbent intelligence
- Coloured-review governance
- Post-outcome forensic on every win and loss
You're ready to restructure your pursuit function — because the scale of opportunity demands it, or your current operating model no longer stacks up.
BidEquity operates the pursuit function. End-to-end governance, methodology, and execution across your portfolio — at team-level depth and portfolio scale.
- End-to-end pursuit function operated by BidEquity
- Platform deployed in your environment
- Portfolio-level governance and cadence
- Pricing and commercial strategy input
- Multi-year portfolio engagement
Common foundation
Every service runs on the same methodology and the same platform — twenty years of UK public sector pursuit experience, codified and AI-enabled. What changes is the depth of our involvement and the commercial structure.
The cost advantage
A fundamental reduction in bid cost.
The combination of practitioner experience and AI-enabled capability delivers a step change in what it costs to compete. Not incremental efficiency — a structural reduction driven by qualification rigour (not pursuing contracts you will lose), governance structure (eliminating rework and late-stage chaos), and platform automation (compressing the manual effort in every workstream).
Experience. Effort models and dependency maps built from real pursuit execution — eliminating guesswork and rework.
Platform. Technology that automates structured activities and compresses manual effort across every workstream.
Qualification. The most expensive bid is the one you should never have started. Structured scoring removes low-probability pursuits before they consume resource.
In practice: A Justice sector integrator was spending an average of £1.2m per major bid with a 1:4 win rate. After deploying structured governance and effort modelling across their portfolio, their average bid cost dropped below £700k — and their win rate improved to 1:3. The net effect was a 60% reduction in cost per win.
Not sure which service fits?
Tell us your situation. We'll give you an honest view of where to start.